Thirty
& Fifteen
A race is not footage. It is the thing you were there for. The spot builds that feeling out of archive and motion design, then lands on the ticket, because the ticket is the only way in.
Separate from the film
This does not use the opening ceremony film. Revealing the woman and the red room months early would dilute both. The spots stand on their own material.
It solves November
Nothing here needs summer light or a crowd. Track speed footage is already shot. Everything else is archive, stills and motion design.
It stays retail
The ticket is the central storytelling pillar, not a tag at the end. The build is designed to arrive there.
30 Seconds
Open on an image of race track flying by and the sudden appearance of the track markings. The Grand Prix logo animates in with elegance, contrasting the aggressive shot and sound.
SFXThe immediate sound of an F1 car accelerating, and the whoosh-whoosh-whoosh-whoosh of the track markings rushing by.
Hard cut to a high, patient shot of the starting blocks. The intense sound design drops, leaving an epic silence for our voice to come in.
There are events that can’t be described.
Certains événements dépassent les mots.
They must be lived.
Ils doivent être vécus.
SFXWe hear the muffled and echoey sound of a cheering crowd from race day. It rises in volume as we cut…
Cut to a series of images of race day and Circuit Gilles-Villeneuve. The images are layered and animated, with race headlines and coverage flying into frame in a dynamic way.
SFXVintage snippets of old race day broadcasts, in both French and English, mixing with the roar of the crowd.
The motion design sequence flips into a cascade of snippets and animations of legacy Grand Prix tickets.
Then remembered, forever.
Puis, on s’en souvient, pour toujours.
Cut to a long, drawn out top shot of the starting blocks that steadily tilts upwards.
The Formula 1 [SPONSOR] Grand Prix du Canada.
Le Grand Prix [SPONSOR] de Formule 1 du Canada.
One ticket. Four days.
Un billet. Quatre jours.
Cut to a hyper intense montage of racing, full sound design, until a hard cut to silence, end logo and VO.
The biggest race programming in our history: F1 Sprint. F2. F3. And F1 Academy. Tickets at GPCanada.ca.
15 Seconds
Open on a high, patient shot of the starting blocks. The Grand Prix logo animates in with elegance.
There are events that can’t be described. They must be lived.
Certains événements dépassent les mots. Ils doivent être vécus.
Cut to a series of images of race day and Circuit Gilles-Villeneuve. The images are layered and animated, with race headlines and coverage flying into frame in a dynamic way.
SFXVintage snippets of old race day broadcasts, in both French and English, mixing with the roar of the crowd.
The motion design sequence flips into a cascade of snippets and animations of legacy Grand Prix tickets.
Then remembered, forever.
Puis, on s’en souvient, pour toujours.
Cut to a long, drawn out top shot of the starting blocks that steadily tilts upwards.
The Formula 1 [SPONSOR] Grand Prix du Canada. One ticket. Four days.
Le Grand Prix [SPONSOR] de Formule 1 du Canada. Un billet. Quatre jours.
Cut to a hyper intense montage of racing, full sound design, until a hard cut to silence, end logo and VO.
The biggest race programming in our history: F1 Sprint. F2. F3. And F1 Academy. Tickets at GPCanada.ca.
Thirty
There are events that can’t be described.
Certains événements dépassent les mots.
They must be lived.
Ils doivent être vécus.
Then remembered, forever.
Puis, on s’en souvient, pour toujours.
The Formula 1 [SPONSOR] Grand Prix du Canada.
Le Grand Prix [SPONSOR] de Formule 1 du Canada.
One ticket. Four days.
Un billet. Quatre jours.
The biggest race programming in our history: F1 Sprint. F2. F3. And F1 Academy. Tickets at GPCanada.ca.
La plus imposante programmation de course de notre histoire : F1 Sprint. F2. F3. Et F1 Academy. Billets sur GPCanada.ca.
Fifteen
There are events that can’t be described. They must be lived.
Certains événements dépassent les mots. Ils doivent être vécus.
Then remembered, forever.
Puis, on s’en souvient, pour toujours.
The Formula 1 [SPONSOR] Grand Prix du Canada. One ticket. Four days.
Le Grand Prix [SPONSOR] de Formule 1 du Canada. Un billet. Quatre jours.
The biggest race programming in our history: F1 Sprint. F2. F3. And F1 Academy. Tickets at GPCanada.ca.
La plus imposante programmation de course de notre histoire : F1 Sprint. F2. F3. Et F1 Academy. Billets sur GPCanada.ca.